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Traffic source integrations/RichAds

Supported · ready to use

RRichAdsMeetROAS

Put the MeetROAS campaign URL into RichAds, then paste the provider-generated conversion settings back into MeetROAS. Choose Custom or Other tracker when no MeetROAS tile is listed.

Can I use it?

Ready to use. After saving your conversion settings, run Make a Conversion and start traffic after RichAds shows the new conversion.

What to copy and where to paste it

CopyPaste into
The complete MeetROAS campaign URL containing [CLICK_ID]RichAds Campaign URL
The complete account-generated RichAds postback URLMeetROAS Campaign → Conversion integrations

Interface map

RRichAds

Tracking Setup → Main / Approved conversion / Make a Conversion

1
RichAds Campaign URLPaste the complete MeetROAS campaign URL

URL must keep[CLICK_ID]

MeetROAS

Campaign → Conversion integrations

2
Event conversion settingCreate the fixed Main and Approved conversions in one click

✓ Finally confirm the conversion in RichAds

Interface map: first place the campaign URL in RichAds, then save the conversion settings in MeetROAS. The provider's UI appearance may change.

What you need

Provider areaTracking Setup → Main / Approved conversion / Make a Conversion
Click macro[CLICK_ID]
Return methodHTTPS GET Postback

Main uses https://us.ahows.co/log?action=conversion&key=[CLICK_ID]; Approved uses the same endpoint with action=conversion1.

Setup steps

  1. Create or open a MeetROAS Campaign whose traffic source is RichAds, then copy the generated campaign URL.
  2. Use the MeetROAS campaign URL in RichAds; [CLICK_ID] is already included.
  3. In MeetROAS, create the fixed Main and Approved conversions in one click: PWA install defaults to Main and first deposit defaults to Approved. If the business meaning differs, revoke and replace only the ambiguous binding. The fixed URLs remain fully visible and editable.
  4. Use Tracking Setup → Make a Conversion to open the MeetROAS campaign URL. After MeetROAS shows the send, finish only when the RichAds conversion counter increases.

If the provider does not list a MeetROAS tile, use Custom, Other tracker, or the provider's generic postback option.

Events and money

Each campaign has at most one Main and one Approved conversion. MeetROAS defaults PWA install to Main and first deposit to Approved; neither has a Goal ID or monetary field.

Destination money → upstream parameter reference

Direction: destination → MeetROAS Partner Event API → attributed source. value is revenue; price is acquisition cost; currency is declared by the destination. — means this MeetROAS connector does not project that field, not that the upstream lacks it. URL money columns show optional template placeholders: replace only when both template parameter and destination amount exist; omit when the amount is absent. No automatic parameter insertion, substitution between amounts, or FX conversion. Registration and login cannot carry money.

Sourcevalue →price →currency / missing-value rules
RichAds——No currency projection or FX conversion

Click, Goal and slot defaults

The upstream expands the campaign macro into a real click ID, which MeetROAS returns; it is not the destination's mrc_. These are defaults for new bindings; existing manual bindings are not overwritten. Obtain account identifiers and URLs from each provider; never infer events from slot numbers or tokens.

SourceCampaign macro / parameterOutgoing click fieldEvent / Goal mapping
RichAds[CLICK_ID]key=[CLICK_ID]pwa_install → action=conversion; first_deposit → action=conversion1 (Approved). One binding per slot

How to confirm success

Use Tracking Setup → Make a Conversion to open the MeetROAS campaign URL. After MeetROAS shows the send, finish only when the RichAds conversion counter increases.

  • The provider generates the test click and MeetROAS attributes it to the correct source.
  • MeetROAS shows the event as received and an identical retry does not create a duplicate.
  • Finally, confirm that RichAds received the conversion. The provider dashboard is the final result.

Cautions

  • Approved is RichAds' second fixed conversion, not an arbitrarily named or repeatable Goal.

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