# ExoClick × MeetROAS

Status: supported and ready to use.

## Can I use it?

Ready to use. After saving your conversion settings, run Test Variation and start traffic after ExoClick shows the Goal Count.

- Provider area: Campaigns → Conversions tracking / Test Variation
- Click macro: `{conversions_tracking}`
- Official documentation: https://docs.exoclick.com/advertisers/conversion-tracking/conversion-tracking

## What to copy and where to paste it

- Copy the complete MeetROAS campaign URL and paste it into: ExoClick Campaign Variation
- Copy the provider account setup and paste it into: MeetROAS Campaign → Conversion integrations

## What you need

Create a Conversion Goal, choose Conversion Tracking API - S2S, and copy the complete URL containing a 32-character lowercase hexadecimal goal and tag={conversions_tracking}.

## Setup steps

1. Create or open a MeetROAS Campaign whose traffic source is ExoClick, then copy the generated campaign URL.
2. Create a Conversion Goal and choose No Value, Fixed, or Dynamic according to whether revenue is required.
3. Copy the S2S postback URL for the next step and use the MeetROAS campaign URL as the Campaign Variation.
4. In MeetROAS, choose the business event, enter the required 32-character ExoClick Goal ID, and paste that Goal's complete S2S URL. The full URL remains visible and editable.
5. Use Test Variation on a paused Direct Link Campaign to obtain a real token and open the campaign URL. After MeetROAS sends the event, check the Goal Count in ExoClick.

> If no MeetROAS tile is listed, use Custom, Other tracker, or the generic postback option.

## Events and money

Bind each Goal explicitly to one MeetROAS event. Dynamic Conversion Value is offer payout/revenue and receives Partner Event value only, never price.

## Destination money → upstream parameter reference

Direction: destination → MeetROAS Partner Event API → attributed source. value is revenue; price is acquisition cost; currency is declared by the destination. — means this MeetROAS connector does not project that field, not that the upstream lacks it. URL money columns show optional template placeholders: replace only when both template parameter and destination amount exist; omit when the amount is absent. No automatic parameter insertion, substitution between amounts, or FX conversion. Registration and login cannot carry money.

| Source | value → | price → | currency / missing-value rules |
| --- | --- | --- | --- |
| ExoClick | value={value} | — | No currency projection or FX conversion |

## Click, Goal and slot defaults

The upstream expands the campaign macro into a real click ID, which MeetROAS returns; it is not the destination's mrc_. These are defaults for new bindings; existing manual bindings are not overwritten. Obtain account identifiers and URLs from each provider; never infer events from slot numbers or tokens.

| Source | Campaign macro / parameter | Outgoing click field | Event / Goal mapping |
| --- | --- | --- | --- |
| ExoClick | {conversions_tracking} | tag={conversions_tracking} | goal: account-generated 32-character token; no inferred business name or one-click defaults |

## How to confirm success

Use Test Variation on a paused Direct Link Campaign to obtain a real token and open the campaign URL. After MeetROAS sends the event, check the Goal Count in ExoClick.

Finally, confirm that ExoClick received the conversion. The provider dashboard is the final result.

## Cautions

- {conversions_tracking} may be up to 700 characters; every system in the chain must preserve the full token.
- If revenue is returned, compare the actual amount in ExoClick and finish only when it matches.