# Adsterra × MeetROAS

Status: supported and ready to use.

## Can I use it?

Ready to use. Save your conversion settings and complete a test before starting traffic.

- Provider area: Conversion tracking → S2S → Test
- Click macro: `##SUB_ID_SHORT(action)##`
- Official documentation: https://adsterra.com/blog/adsterra-s2s-tracking/

## What to copy and where to paste it

- Copy the complete MeetROAS campaign URL and paste it into: Adsterra Campaign Landing URL
- Copy the provider account setup and paste it into: MeetROAS Campaign → Conversion integrations

## What you need

Copy the complete account-generated www.pbterra.com postback URL, retaining subid_short={clickid} and optional atpay={payout}.

## Setup steps

1. Create or open a MeetROAS Campaign whose traffic source is Adsterra, then copy the generated campaign URL.
2. Use the MeetROAS campaign URL as Landing URL so ##SUB_ID_SHORT(action)## reaches MeetROAS with a real click.
3. Copy the S2S postback URL from Conversion tracking. Omit event for the main conversion; enable Multi-event for extra conversions.
4. Choose the corresponding business event in MeetROAS and paste the complete account-generated URL. Retain the matching event1/event2/event3 for an extra conversion.
5. Start the test in MeetROAS, paste its test campaign URL into CHECK URL, and run MAKE A TEST CONVERSION. Confirm in MeetROAS after the provider CHECK STATUS shows Valid.

> If no MeetROAS tile is listed, use Custom, Other tracker, or the generic postback option.

## Events and money

The main conversion omits event. Extra conversions use event1, event2, or event3 and require Multi-event on the campaign. atpay is conversion cost: it receives Partner Event price, never revenue value.

## Destination money → upstream parameter reference

Direction: destination → MeetROAS Partner Event API → attributed source. value is revenue; price is acquisition cost; currency is declared by the destination. — means this MeetROAS connector does not project that field, not that the upstream lacks it. URL money columns show optional template placeholders: replace only when both template parameter and destination amount exist; omit when the amount is absent. No automatic parameter insertion, substitution between amounts, or FX conversion. Registration and login cannot carry money.

| Source | value → | price → | currency / missing-value rules |
| --- | --- | --- | --- |
| Adsterra | — | atpay={payout} | /name/.../at means USD; /code/CCC/.../at means CCC. No currency parameter; reject an explicit currency conflicting with the URL; no FX conversion |

## Click, Goal and slot defaults

The upstream expands the campaign macro into a real click ID, which MeetROAS returns; it is not the destination's mrc_. These are defaults for new bindings; existing manual bindings are not overwritten. Obtain account identifiers and URLs from each provider; never infer events from slot numbers or tokens.

| Source | Campaign macro / parameter | Outgoing click field | Event / Goal mapping |
| --- | --- | --- | --- |
| Adsterra | ##SUB_ID_SHORT(action)## | subid_short={clickid} | Main conversion has no event; other slots use event=event1 / event2 / event3. Slots have no business meaning; no one-click defaults |

## How to confirm success

Start the test in MeetROAS, paste its test campaign URL into CHECK URL, and run MAKE A TEST CONVERSION. Confirm in MeetROAS after the provider CHECK STATUS shows Valid.

Finally, confirm that Adsterra received the conversion. The provider dashboard is the final result.

## Cautions

- Without price, atpay is omitted. /name/ URLs use USD; /code/ URL currency must match the event. No automatic currency conversion occurs.
- Extra events are unpaid by default; follow Adsterra's instructions and contact its support for paid multi-events.